PEAKZ PADEL - thedatacooks.com

CUSTOMER

Peakz Padel

INDUSTRY

Sport

ORGANIZATION

60+

COUNTRY

Netherlands

Peakz Padel’s Winning Strategy with Real-Time Insights

Peakz Padel, one of the fastest-growing sports facilities in the Netherlands, needed deeper insights into their booking and reservation patterns, occupation ratios, and sales data. Additionally, they sought a competitive edge by analyzing the performance of competitors. To achieve these goals, they required data integration from platforms like FOYS, Twelve, Visma, open-source data from CBS, and insights into potential court takeovers from underperforming competitors. The Data Cooks was brought on board to create a solution.

The challenge

Peakz Padel’s data was scattered across multiple platforms—booking systems like FOYS, sales data from Twelve, financial data from Visma, and public statistics from CBS. This made it difficult to get a unified view of key performance metrics like occupation rates and revenue trends. Additionally, they wanted to explore competitor court performance, identifying underperforming locations for potential acquisition and expansion.

The Solution / Added Value

The Data Cooks developed a comprehensive solution that combined data integration, advanced data scraping, and competitive analysis. Here’s how we did it:

Data Integration: We created a robust ETL (Extract, Transform, Load) pipeline to pull data from FOYS, Twelve, Visma, and CBS, consolidating everything into a centralized database. This allowed Peakz Padel to access clean, consistent data, enabling real-time tracking of reservations, court usage, and financial performance.
Data Scraping for Competitive Insights: Using a custom-built data scraper, we gathered publicly available information about competitors’ performance. This analysis included factors like court occupancy and local market trends, allowing Peakz Padel to identify underperforming courts. These insights were crucial in assessing the potential for acquiring and revitalizing these courts.
Power BI Visualization: All insights were funneled into an easy-to-use Power BI dashboard. Peakz Padel’s management could now see real-time data on their own court bookings, sales, and competitor performance, helping them make informed decisions about optimizing current operations and pursuing strategic takeovers.

Conclusion

Thanks to The Data Cooks’ tailored data integration and competitor analysis solution, Peakz Padel gained a holistic view of their operations and the broader market. The streamlined access to real-time data allowed them to optimize court usage, improve sales, and evaluate acquisition opportunities. With these insights, Peakz Padel is now better positioned for both operational efficiency and future growth.