CUSTOMER
Intersport
INDUSTRY
Sport
ORGANIZATION
60+
COUNTRY
Worldwide
Peakz Padel, one of the fastest-growing sports facilities in the Netherlands, needed deeper insights into their booking and reservation patterns, occupation ratios, and sales data. Additionally, they sought a competitive edge by analyzing the performance of competitors. To achieve these goals, they required data integration from platforms like FOYS, Twelve, Visma, open-source data from CBS, and insights into potential court takeovers from underperforming competitors. The Data Cooks was brought on board to create a solution.
Intersport, a global leader in sports retail, wanted to gain deeper insights into the performance of their European marketing campaigns. The challenge lay in integrating data from various sources and transforming it into meaningful, actionable insights. Their goal was to track and measure campaign success across key metrics like Participation Rate, Implementation Rate, Touch Point analysis, Views Rate, and Engagement Rate. However, fragmented data systems and lack of a unified reporting structure hindered their ability to do so effectively.
The Data Cooks collaborated with Intersport to build a robust data integration and ETL (Extract, Transform, Load) solution. We centralized campaign data from multiple sources, ensuring that it was standardized and ready for analysis. By developing tailored dashboards in Power BI, we provided Intersport with an easy-to-navigate platform to track key performance metrics.
– Comprehensive Campaign Insights: Visualization of key metrics such as Participation Rate, Implementation Rate, and Engagement Rate allowed Intersport to monitor campaign impact in real-time.
– Touch Point Analysis: Detailed insights into customer interactions across various digital platforms provided a clear picture of audience engagement.
– Strategic Decision-Making: With intuitive dashboards, the marketing team could quickly identify strengths and areas for improvement, optimizing future campaigns.
Through this integration, Intersport was able to streamline their marketing performance reviews, ensuring better campaign execution and engagement across Europe.
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